Market Research on Chutney

look into on the chutney industry * Study of salad accompaniment (2007) revealed that Mayonnaise and salad cream compete with pickles, chutney and slap as meal accompaniments and as sandwich ing fierceients. Ethnic products such(prenominal) as mango chutney, premium products such as organic beetroot and relish that are marketed as essential barbecue components are maturation in popularity. There is a good opportunity for salad accompaniments to step into the breach with innovation in flavours that requite consumer demand for exotic flavours to brighten up mealtimes. Mintel (2009) has researched into attitudes towards food preparation and found an increase of people that c solely for to try new recipes 7 points between 2005 and 2009 Rising concerns about obesity harbour put the post on the nations diet as never before. Not only confined to adults, obesity rates are set to increase among both boys and girls if current trends continue, with more than one in tailfin girls forecas t to be classified as obese by 2010. This has serious implications for their future health. * The English utmoste company EPC is rolling out a new product range and packaging, based on the rootage of natural ingredients. The launch entrust include seven chutney made using the traditional open-pan change method. There go forth be four new flavours, including Hot Chilli & red pepper chutney and Moroccan spiced chutney and new recipes for three existing flavours including ploughmans plum chutney and caramelised red onion chutney. The range will retain its trademark square jar neverthe little new exposed labels will al beginning consumers to see the natural colour and texture of the products. The use of script typeface will give an artisan feel to the range, while tamper tags will carry serving suggestions and natural ingredients will be stamped around the lid. our research revealed a growing demand for products that taste as good as home-made using natural ingredients and trad itional cooking methods says marketing director Grahame Wright. Were filling a interruption in the premium mainstream market EPC says the ? 31M chutney category has grown by 4% in the away 12 months and is targeting Christmas shoppers. * In July 2007 marketing director Kerr Arthur said that consumer tastes are becoming ever more sophisticated. battalion are beginning to look beyond classic flavours and are also using the products in varied ways such as for sandwich filling, dip and barbecue ingredients. Whit this in mind we determined to extend our range of speciality chutneys and scram developed these tasty new recipes to make al fresco dining more memorable this summer ( fire-roasted pepper chutney with capers and sweet caramelised onion chutney with orange) * Ribblesdalecheese (2011) bring forth done a small tasting session on their chutneys and had a small questionnaire for their subjects. These are the results that they * 1) How do you rate it out of 10? * 2) Would you c hange anything? * 3) Would you eat it with cheese? * 4) Would you buy it?Results of the Men Tasters Rank figure Total score sightly take a leak 1 Tomato & Chilli engaging 145 8. 0 2 reinvigorated Chilli Hot 149 7. 9 3 Red onion marmalade Savoury 111 7. 8 4 Onion 1 Savoury 79 7. 3 4 Spicy Onion Spicy 82 7. 3 4 Spiced orchard apple tree pleasant 67 7. 3 4 Piccalilli Spicy 66 7. 3 4 Apple 1 Sweet 55 7. 3 5 Pineapple Sweet/Spicy 66 6. 8 5 Banana Spicy 66 6. 8 6 pear & Apricot Sweet 66 6. 7 Apple 2 Sweet 51 6. 1 8 Tomato 2 Savoury 36 6. 0 This is quite interesting, because ifyou take the top five chutneys, thusly men prefer savory chutneys, and preferablya little spicy and hot. The sweeter chutneys appear at the degrade end of the table. So what do women like, is this any different? Results of the Women Tasters Type Total score Average Score 1 Red onion marmalade Savoury 120 8 2 Piccalilli Spicy 92 7. 7 3 Sweet Chilli Hot 61 7. 6 Pear & Apricot Sweet 99 7. 6 3 Apple 1 Sweet 76 7. 6 4 Pineapple Sweet/Spicy 90 6. 9 4 Tomato & Chilli Spicy 83 6. 9 4 Spicy Onion Spicy 62 6. 9 4 Onion 1 Savoury 55 6. 9 5 Spiced Apple Sweet 81 6. 8 6 Banana Spicy 78 6. 5 7 Apple 2 Sweet 82 6. 3 8 Tomato 2 Savoury 41 5. 9 Well, looking at this, it would appear that women do have slightly sweeter tooths than men, and that men and women do have different tastes.Whilst CaramelizedRed Onion Chutney and Sweet Chilli pressure appears in both men and womens top 3, women far prefer Piccalilli to men and men far prefer the spicy Tomato & Chili to women look at the Pear and Apricot it is fourth in the womens preferences and third to bottom in the mens interesting, hey? And another question to askwho buys chutney? Men or women? There are many conclusions that can be drawn from this piece of work, but for us, it helps to identify what we are going to make.This includes Sweet Chilli Jam, Tomato & Chilli, CaramelisedRed Onion, Piccalilli, Apple, Pear & Apricotand we have a couple of new ones up our sleeve And in case you wondered, here is the combined tilt of men and womens results. What Both Men & Women Tried Total Score Average Score 1 Red onion marmalade 230. 5 7. 9 2 Sweet Chilli 210 7. 8 3 Apple 1 131 7. 7 4 Tomato & Chilli 227. 5 7. 6 5 Piccalilli 158 7. 5 5 Pear & Apricot 165 7. 5 6 Pineapple 156 7. 7 Spicy Onion receipts 6. 9 7 Banana 144 6. 9 8 Spiced Apple 147. 5 6. 7 8 Apple 2 133 6. 7 9 Onion 1 134 6. 4 10 Tomato 2 77 5. 9 * Pickles, chutneys and relishes are failing to capture the attention of younger shoppers. While for older generations chutneys have been a flavoursome accompaniment to a range of meals, with some creating their own concoctions, younger consumers most belike exposure is when theyre dipping their poppadums into a spot of mango chutney. Bainbridge (2007) believes that November a nd December are the best-selling months for the pickles, chutneys and relishes sector, as shoppers stock up on accompaniments to their turkey leftovers and ham sandwiches. Dorset population research Pring (2011) laid out interesting demographics research on the Dorset area * Dorset is average sized, small sparse population (159 per sq. km compared with 362 for E&W on average. * action expectancy in Dorset for both men (80. 3 years) and women (82. 8 years) was higher than the England average.Largest elderly population of all the shire counties (29% of retirement age 19% for England and Wales) * Population is increasing due to net inward migration * Average house prices are among the highest in the UK outside London * But, Earnings are below national levels * Unemployment is low * But, there is little manufacturing * Approx. 10,500 people work in residential/social care (7% of employees in employment) * more than people work in social care than directly in leisure and tourism * me dial gross annual pay in Dorset was ? 24,927 (South West ? 24,922, England ? 26,165) * The latest unemployment rate for Dorset is 4. % (South West 6. 0%, England 7. 6%) * Dorset lowest quartile affordability ratio (house price to earnings ratio a higher ratio means less affordable housing) was 10. 3 (South West 8. 2, England 6. 7). References Pring, A. , 2011. The demographics of Dorset and its effect on End of Life Care online viewed on 13 November 2012. Available from http//www. piperhub. com/wp-content/uploads/2012/01/Dorset-Demographics-and-EOLC-Andy-Pring. pdf Bainbridge, J. , 2007. area Insight Pickles, chutneys and relishes Changing tastes hinder growth online viewed on 10 November 2012.Available from http//www. prweek. com/uk/news/771632/Sector-Insight-Pickles-chutneys-relishesChanging-tasteshinder-growth/? DCMP=ILC-SEARCH Bainbridge, J. , 2008. Sector Insight Pickles, Chutneys and relishes online viewed on 10 November 2012. Available from http//www. prweek. com/uk/feature s/862382/Sector-Insight-Pickles-Chutneys-relishes/ Ribblesdalecheeses, 2011. Chutney Tasting Results II. In Ribblesdalecheeses Blogonline. 20 February 2011 viewed on 5 November 2012. Available from http//ribblesdalecheese. wordpress. com/2011/02/20/chutney-tasting-results-ii/ viands Manufacture, 2007.Chutney offer sophistication online viewed on 5 November 2012. Available from http//www. foodmanufacture. co. uk/NPD/Chutneys-offer-sophistication Food Manufacture, 2011. Chutneys go natural in time for Christmas market online viewed on 05 November 2011. Available from http//www. foodmanufacture. co. uk/Ingredients/Chutneys-go-natural-in-time-for-Christmas-market Mintel, 2007. Salad Accompaniments UK August 2007 online viewed 11 November 2012. Available from Mintel Mintel, 2009. Media and Food (The) UK October 2009 online viewed on 11 November 2012 . Available from Mintel